Crowd Surf
As a Digital Marketing Assistant at Crowd Surf, I created multi-platform content for artists and brand clients, aligning campaigns with cultural trends, release cycles, and fan engagement opportunities. I and edited video content, collaborated on high-level creative campaigns, and actively managed fan communities by monitoring sentiment, engagement, and potential risks across platforms. Through detailed performance reporting and close collaboration with artists, managers, and labels, I helped transform digital strategy into measurable growth — contributing to rapid audience increases and top-performing content.
EqualizeHer is a non-profit organization that exists to increase the number of young women enjoying successful careers in music by increasing access to professional training and hands-on experience.
Concepted and edited a trend-driven promotional video for Vibee’s VIP travel packages for the Backstreet Boys’ Sphere residency, using a social-first storytelling style to showcase the excitement and elevated fan experience.
Vibee is a Live Nation–founded experience company that packages concerts and festivals with hotel stays and exclusive fan events, creating all-in-one music travel experiences.